A customer buys what appeals the most. This makes packaging of something paramount. Innovative unique packaging with the brand name or logo is what creates the feeling on the minds of the buyer. As a company you'd want to offer as much as possible and rightly enough pay maximum attention to the 'look' factor a lot more than anything else. But in the process, manufacturers have a tendency to often overlook the 'eco-friendly' or 'environment-friendly' factor. As a company you need to be conscious and contribute towards the preservation of the environmental surroundings through eco friendly and sustainable packaging.
"Go Green' is the latest buzzword doing the rounds. What would you mean or understand by going green? Going green is adopting procedures and practices which are environment friendly or eco-friendly, in other terms that are good for the environmental surroundings and not harmful. Packaging plays a vital role in preserving the environment. Plastic is probably the most commonly used material for packaging purposes. Plastic is non-biodegradable which means its chemical components are toxic and are hazardous for the environment. Regardless of this fact, plastic remains a popular material for packaging. Since packaging is just a key element in marketing, most manufacturers are more concerned about the appearance of the merchandise more compared to the harm that it is causing to the environment. Eco-friendly packaging is an alternative that should be considered by manufacturers.
While outlining packaging requirements, a company must align the marketing, aesthetic and environment aspects. The marketing aspect will include enhancing the appearance of the merchandise with unique design and logo. The package also must be visually appealing and should enhance the aesthetic appeal of the product. It is only when the client decides to purchase something does he spare a thought towards the eco-friendly aspect of the product.
Once the primary aim of packaging that's boosting sales is fulfilled, manufacturers can pay attention to ensuring that the packaging will work for the environment. However, with environment concerns growing at a rapid rate, it is important that manufacturers focus more on eco-friendly packaging. Good Waste Co
To begin with, manufacturers can choose the packaging material that's biodegradable as opposed to the petroleum based packaging material that's most commonly used. Cloth, jute, paper are good quality eco-friendly packaging options. By implementing these options, a company would also help in educating his buyers and creating awareness about the environment. order custom compostable mailers here If as a customer you are used to plastic shopping bags from a brandname, you are sure to pause to think when these bags are replaced by cloth or paper bags! Incorporating the 'recyclable' symbol on the bags may also help in making customers work towards an environment friendly options in every sphere.
However, eco-friendly packaging is not necessarily a benefit. There's also a switch side to it. They're costlier than plastic options. Also a company has to decide on eco-friendly packaging material depending on what his product is. It cannot be said for certain this one material is better than the other or is cheaper compared to the other.
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