Sir George D Beauchamp was the father of electric guitars. He was the oldest guitar manufacturer in the industry. When he started manufacturing guitars he realized that his last name wasn't catchy enough for the brand to sell. He needed an appealing name that would make his brand sell. He chose his closest friend and partner's name Rickenbacker for the purpose. He'd chosen Ro-Pat-In Corporation and Electro String for his brand earlier.
Rickenbacker was a really famous surname back then. Sir George felt that choosing this kind of famous term for his brand would do advantageous to his struggling business. He was absolutely correct. The name he chose eighty years back has turned into a legacy today. It's synonymous to ingenuity and class. It is becoming symbolic to music and several artists across the globe
Brand Names with a Difference
A brandname name could make or break a business. Goldstar was among the world's leaders to make high quality home appliances. It was South Korea's second largest exporter in the category. GoldStar stood in addition to the remaining category in a number of ways. It symbolized unattainable grandeur, superiority and high brand values. It stood in addition to the remaining brands since it made high quality products at very economical prices.
There clearly was an enormous financial crisis in Asia in 1995. The sales of the organization saw an enormous decline. The organization lost a significant chunk of its market to newer companies who offered products at an inferior price. The organization did not get deterred because of the downfall.
They revised their branding strategy, renamed their company "lucky goldstar" and relaunched themselves into industry with an enormous bang. The shortened manufacturer "LG" sounds more desirable and classier than its predecessor. It recreated a place for itself on the international market. LG maintains that how to build and rebrand with marketing strategies wasn't designed to make a place on the market. They desired to launch to the western markets too.
Brands and Associations
Branding is like making a personality from scratch. You are in charge of giving it an experience, a personality, a behaviour etc. the personality you share with a brand becomes something that people will remember the brand by. There are times once the graphic designer plays a really crucial role in creating the brand. The name, logo, colour scheme etc play an essential role in forming the brand. Firstly it is very important to you to find the sort of image you'd like your brand to portray.
If you are using a sans-serif font for your logo, you will portray a proper, upscale image that will be suitable if you're into manufacturing or some upmarket services. Designer, ornate fonts are normally associated with designers or the marriage industry. If you are using curly, bubbly types then you definitely certainly are a young brand. Neon Green is really a colour that is typically associated with web services.
Branding Online
The internet has turned into a really cheap way of marketing. Virtually all brands today have an on the web presence. As a result of which, you need to have a really catchy name or a logo that stands in addition to the crowd. Since online branding is not limited to a particular geographic location, your name and logo should have a worldwide appeal. Do not use names which have been in a regional language. People normally don't remember names that don't mean anything to them. Use English preferably. It is really a universal language. Do not use any such symbology which may hurt the religious sentiments of any particular caste or society.
Brandverbing
Brandverbing is something that's had mixed opinions from several marketing experts within the years. Some experts feel that brandverbing makes the brand part and parcel of our everyday language. Brand recall is higher if the brand is successfully brandverbed. Till about 10 years back, marketers rejected the concept completely. They did not give any specific reason behind doing so. Brandverbing is definitely an age old practise. It wasn't created intentionally by some clever marketer. It has evolved within the years. The customers are solely in charge of creating the culture of brandverbing.
One of typically the most popular types of brandverbing are "just Google it!" instead of saying look for specific info on Google, people just take the shorter way out.
Lennon is symbolic to the western rock and roll world. His name has turned into a symbolic brand "Lennonized it" is another means of saying that you sang something the rock and roll way.
Brandverbing is good only when it's created over a period of time. The popular se Bing paid an American crime show huge levels of money to displace Google as a favorite brandverb. It failed in doing so.
Word of Mouth Marketing using Brandverbing
Brandverbing works wonders as it pertains to person to person marketing. Recommendations is just about the oldest known type of marketing where people relied on old loyal customers to advertise their products or services. Brand experts always recommend names which can be attractive and simple to remember. In addition they prefer shorter names to long complicated ones. No brand has ever succeeded without proper person to person marketing. No matter how large a brand is, it needs its share of person to person publicity. Negative publicity really can bring a brand down. Brandverbing and person to person marketing always go hand in hand.
Having Humorous Brand Names
Brandverbing can be deceptive. It does not succeed in all cases. One in ten brands succeeds in this marketing strategy. Another good way of creating your brand an enormous success is to use humour in the manufacturer itself. The comic section of the brand makes people remember the name.
Hundreds of brands across the globe try funny, witty names for their brands. In California itself, there are over sixty brands that use the humour element. Some of the very famous brands one of them are Escape from New York Pizza and 99 Bottles of Beer on the Wall.